Project Description
Tyres N Service India
Overwiew
Tires N Services is an e-Retail program gathering hundreds of independent garages in India. The goal of this program is to generate business for the garages through a single platform where each garage has its own micro-website.
A website optimized for local SEO
- The possibility of creating individual websites for each garage in the directory of the generic site, with their own back-office, their own content and offers management
Centralized management of point of sale information in order to broadcast them on various directories of the market (Google My Business, Just Dial, etc.)
Traffic generation for affiliated garages
- Measuring the business generated by the website for its affiliates
Achievements
The Tires N Services site gathers 250 micro-websites of Indian garages. It is sized to gather several thousand.
- A Mobile-first website to meet Indian requirements
- A store locator allowing you to find easily the nearest garage and check on the desired services
- “Cities” pages to optimize local SEO
The creation of a news blog about automobile, tires and services
- A dedicated back office for each garage
The implementation of a “call tracking” in order to optimize the management of calls generated by the website and the management of their conversion into sales
- An API to connect the website to the program’s CRM
- Individual reporting on the leads generated by their site and the entire ecosystem for each garage
