The TYREPLUS franchise wishes to have a national website to introduce its offer and its network. They also wants to offer an individual website to each of their 45 franchisees.
Provide consumers with information and options to meet their booking / quotation request needs
Develop a new “national” website for TYREPLUS
Generate trafic online and on-site
Tyredating delivers the TYREPLUS Australia sites in March 2018.
1 National website:
Website introducing the offer and the franchise
Fully responsive website
Main feature: search for a retail outlet with a direct link to the site of the selected franchisee
Back office for the franchise to push marketing operations (banners, landing pages) on franchise websites
45 franchisees websites:
Corporate idendity charter common with the one from the franchise
multi-brands tires selector
Presenting the services of each center
Only appointment module
Quotation request module
E-booking : online order, on-site payment
Individual back-office for each franchisee in order for him to animate his website
Each new franchisee to join TYREPLUS can have his own website with no further investment
After 8 months, the website has already generated over 6 000 leads to the franchisees with a mainly organic trafic (70%).