• Lyon


Your Online Retail Booster

Our Data-Driven Performance division (Michelin Group’s Data Analytics center of excellence) provides data-driven solutions to accelerate eRetail growth.
To strengthen its team, we are looking for a MARKETING DATA ANALYST m/f on permanent contract! ๐Ÿ‘


You will define, implement, track and analyze performance metrics for our clients’ websites. ๐ŸŽ‰

๐Ÿ‘‰ Ensure the collection of reliable and useful data, using tag management and digital Analytics tools (Elaboration of tagging plans, follow-up of their technical implementation and their acceptance, configuration of Analytics platforms)

๐Ÿ‘‰ Make data accessible and understandable (definition of KPIs, analysis segments, and perspective benchmarks, creation of dashboards and automated reporting solutions)
๐Ÿ‘‰ Track and measure business and marketing performance (traffic acquisition via SEO, emailing, adwords, on-site conversion with UX, sales, leads,…)
๐Ÿ‘‰ Identify “best practices” as well as “paint points” and participate in the formulation of optimization recommendations, then measure their actual effectiveness in AB tests.

The qualities of our future collaborator โœŠ

With a higher education such as business school, sciences po, engineering school, passionate about UX and Data, you have a first experience of at least 2 years as a Digital Analyst, in consulting, agency or advertiser :

– You have technical knowledge of at least one Analytics tool, a tag management tool, an AB Test tool
– You have knowledge of HTML, CSS, JavaScript, Google ADS or Facebook ADS
– You are rigorous and precise and have an excellent understanding of the challenges and levers of digital marketing
– You have an analytical mind, which allows you to put data into perspective and give them a strategic and business scope
– You are fluent in English

The company:

TYREDATING, a subsidiary and e-Retail factory of the Michelin Group, is a provider of solutions and services dedicated to the e-Retail of tires and automotive services. ๐Ÿš—

The PLUS of our offer ๐Ÿ™
– Pleasant work environment and good atmosphere between teams
– Contribution to concrete international projects that make sense
– Social benefits (PEE, PERCO, luncheon vouchers, company mutual insurance)
– Team spirit, “start-up” operating mode

Join TYREDATING and take part in its development! ๐Ÿค

To apply for this job email your details to agnes.buetas@tyredating.com.