The Digital Authority Ranking (DAR)
is the decision support tool that identifies the key players of a digital market
The Digital Authority Ranking ranks the key players in a digital market according to a single consolidated metric.

It compares the influence of key players on the main acquisition channels: organic, paid, direct and referral

Customized segmentations are applied to provide a relevant response to business issues
A brand needs to understand the panorama of its digital market, to identify the key players and their level of influence

IDENTIFICATION
Identify “off the radar” players and partners to focus on

COMPREHENSION
Understand market trends and dynamics

ACQUISITION
Identify growth drivers (partnerships, joint ventures)

DEVELOPMENT
Discern operating forces for purpose of an international development
How does it work ?
As the visibility of competitors can change overnight, the Digital Authority Ranking provides a snapshot but also a digital evolution of the market players.
A consulting firm needs to position a client’s site in its digital market, to identify the key players and their level of influence. It needs to call upon a trusted third party to provide objective “data driven” measurements

Due Diligence – Digital Component

Audit of the digital visibility of a company

Company buyout

Fusion-acquisition

Investment in the capital of a company

Discern operating forces for purpose of an international development
OUR COLLABORATIONS
