For example, you want to know what is the place of your product on a market? (e.g. wine cellars in France, passenger vehicle tires in the USA)
Digital presence is calculated using SEO, SEA and Referral levers.
They provide the strengths and weaknesses of the product and allow you to answer questions:
- Strategic (entry into a new market, brand development)
- Operational (identification of partners, type of value-added partnerships)